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Instant Swim
Built for fashion ecommerce brands. We're the only team that tests hundreds of winning ad formats every month, so your ROAS keeps climbing instead of burning out.
Instant Swim
High frequency and ad fatigue quietly kill performance. The more times the same person sees a stale ad, the worse your CTR, CPM and ROAS get. We manage frequency and rotate creative before wearout hits, the way the research says you should.
Kronrod & Huber (2019) — Ad Repetition & Brand Preference, IJRM ↗Every month we analyze millions of ads and social posts to understand the hooks, formats and content patterns that actually perform right now. We don't guess what might work. We deconstruct what already does, then build on it.
Content strategy, copy and the actual creative production. Then we run it on Meta and optimize relentlessly to push ROAS up. One team owns the whole chain, so nothing gets lost between strategy and spend.
We don't take on clients to fill slots. We take on brands we believe we can grow — and when we do, we treat them like our own money is on the line. Full ownership on strategy, creative and results. If it's not working, we fix it before you ask.
Fashion ecommerce brands that run the same creatives over and over burn their audience out. Ad fatigue sets in, conversions drop, and spend quietly gets less efficient every week.
We solve it with a proprietary process: identify winning ad formats, produce fresh ads for your brand, run them on Meta, and keep your ROAS climbing instead of stalling.
Every brand we take on gets the same core engine: content strategy, Meta ads, and relentless optimization, run as one connected system. This is what we do, in and out, every day.
We find the angles that convert, not just what looks good, but what stops the scroll and sells. Hook → format → script → creative, all mapped before a single frame is shot.
Performance creative engineered specifically for Meta, plus media buying with full visibility. No repurposed brand content, no inflated ROAS. Just ads built to perform and scale.
We test relentlessly, kill ad fatigue early, and scale what works. Daily tracking, honest reporting, and constant iteration so the account keeps climbing instead of stalling.
Once the core engine is running and profitable, these are the levers we layer on top, only when they'll actually move revenue, never as filler.
Email & SMS flows that turn one-time buyers into repeat revenue, typically 30–45% of total sales. Added once your acquisition engine is paying for itself.
Sourcing, briefing and coordinating creators who actually convert. We've done this from both sides: as a brand and as the people running the campaigns. Layered on when you're ready to scale reach.
We're not a faceless agency reselling someone else's playbook. We've worked on the inside of performance advertising at scale and built ecommerce brands with our own money, so we know exactly where ad budgets get wasted, and how to stop it.
I started my first brand, Scarlatti, at 16. No investors, no agency, just a product and an Instagram account. I learned what actually moves an ecommerce brand the hard way, with my own money on the line.
Since then I've spent 2 years working for the world's largest social media company — on the inside of how performance advertising works at scale. I've seen where the money goes, what actually moves the needle, and what's just noise. That's what I bring to every brand I work with.
I also hold a degree in Marketing Management from Denmark — but honestly, the real education was building and spending on Meta myself.
If something isn't working, we'll say it. If your spend is being wasted, we'll show you where. That's the whole deal.
We'll audit your Meta ads account for free. No pitch deck, no fluff. Just the truth about what your ads are doing and exactly what we'd change.
Prefer email? georgeeduardradulescu@gmail.com